Pittsburgh is Art Day of Giving - 5.11.11
Goals - Basics - Sign Up - Marketing Toolkit
The Pittsburgh is Art Day of Giving is a 24-hour donation match campaign and opportunity to increase giving to our thriving arts and culture sector. Initiated by the Greater Pittsburgh Arts council and the Heinz Endowments, it is sponsored by The Pittsburgh Foundation and modeled after their October 2010 PittsburghGives Day of Giving.
Goals
1. Increase individual giving to arts and culture nonprofits.
2. Draw attention to Pittsburgh's diverse and vibrant arts and culture community.
3. Attract new donors and new dollars.
Basics
- The match pool will contain between $350,000-500,000 from the Heinz Endowments, The Pittsburgh Foundation, The Hillman Foundation and other local funders. Every organization that receives funds during the match period will receive a portion of the match. The matching dollars will be pro-rated.
- Donors will have 24 hours to give. Only credit card gifts through PittsburghGives.org will be eligible for matching funds. No gifts from checks, cash, gift card redemptions, or donor-advised fund grants will be eligible for matching funds.
- Minimum gift eligible for match: $15
- Maximum gift to a single organization: $10,000
- Each participating organization is eligible to receive funds with no maximum limit for the organization. Organizations are prohibited from donating to themselves.
- Participating organizations will receive pre- and post-event surveys which they must complete and return. Organizations are also required to report gift results including size of donor pool, average gift size, number of new donors, total amount of gifts received from returning donors.
Sign Up
The Pittsburgh is Art Day of Giving supports arts and culture organizations in the Pittsburgh region. Organizations must:
- Be a nonprofit with 501(c)(3) status OR
- Be an arts-focused program, department or subsidiary functioning under the umbrella of a larger 501(c)3 that has its own (1) financial statements and (2) more than one dedicated staff member.
- File an IRS Form 990 with annual revenues of $25,000 or more. (Preferred but not required. If you do not file an IRS Form 990, you must provide income statements and balance sheets for the past three fiscal years.)
- Have an up-to-date portrait on the PittsburghGives.org website on or before March 25, 2011. To begin a PittsburghGives portrait, contact Kelly Uranker ( urankerk@pghfdn.org) with your organization name, contact person and a copy of your IRS letter of determination.
GPAC is conducting a city-wide visibility campaign to bring even more awareness and support to the arts community. Interested in joining the task force? Contact Maggie Johnson at mjohnson@pittsburghartscouncil.org.
Info for SharingMarketing Toolkit
You, the participating organizations, will drive the grassroots and social media promotion of this campaign. More materials will be available for download throughout February and March. Check back often.
Web and Email Images
Print-Ready Ads and Flyers
Online Order Form for printed materials (subsidized by GPAC)
Social Media
- Pittsburgh Foundation social media webinars
- Twitter hashtag: #artdog
Source
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The Pittsburgh Art BlogThe Pittsburgh Art Blog features selected pittsburgh artists and upcoming exhibits with photos from the artists and galleries. since the major press outlets do not go beyond a directory listing of exhibits, blogs are needed to promote pittsburgh artists and their work. the blog also calls attention to the inferiority complex of pittsburgh art and how it's perpetuated by the major players in town. Started on August 20,2007. pittsburgh area galleries and art venues are listed at the sister site www.PghGalleries.com.
the blog and website are volunteer projects from fine art photographer and pittsburgh artist advocate rick byerly.
